Designing clear, thoughtful digital experiences from complex problems.

Over the last 12 years, my focus has evolved from visual and digital design to solving increasingly complex UX and UI challenges. I combine a strong visual design background with user-centred thinking to create digital experiences that are clear, accessible and effective.

View my work About me

Selected work

All projects

Aviva Preparation Plus

A candidate preparation product guiding applicants through Aviva's apprenticeship recruitment process.

UX/UI·Information Architecture·Accessibility

Checkout.com Candidate Experience

An end-to-end candidate assessment experience, from login through to assessment and feedback.

UI Design·Candidate Experience·Motion

UX Design Diploma - Flight Booking App

A research-led flight booking experience designed through a full UX process, end to end.

UX Research·Usability Testing·Interaction Design

British Airways Candidate Experience

A suite of candidate-facing digital products, evolved across multiple recruitment cycles.

UX/UI·Design Systems·Candidate Experience

Why me

Design experience, with a UX mindset.

My background spans visual, digital and UX/UI design.
That means I can consider how an experience works,
how someone moves through it, and how the final
product looks and feels, rather than treating those as separate problems.

12+ years: Professional design experience across agency and client work.
UX & product thinking: Problem definition, journeys, IA and interaction design.
Visual craft: Typography, hierarchy and motion in service of clarity.
Accessibility: WCAG-informed decisions made during design, not after.
Stakeholder management: Sharing rationale early and aligning expectations.
Developer collaboration: Practical designs that survive implementation.

PAST CLIENTS

I'm open to UX/UI and Product Design roles, in product teams or consultancy.

jacklinleydesign@gmail.com

linkedin.com/in/jacklinley/